Our Story

Our STORY

Welcome to the VITAVATE™ family! We feel blessed and grateful that you have joined us on this wellness journey!

VITAVATE™ is a premium dietary supplement brand intentionally designed to support heart health, energy and focus.   

“As a family venture, VITAVATE has been a labor of love and allowed us to transform the pain of losing my sister, Selby Patrice at the age of 37 into a greater purpose,” says founder Lori White. 

With over 30 years of experience in food safety and quality assurance, Lori and her team partnered with industry-leading food scientists to research and develop VITAVATE’s high-quality proprietary blend. After several years, they produced effective, easy-to-consume, and flavorful formulas to support ‘HEART’ health, boost ‘FOCUS’ and  ‘ENERGY’-- while providing hydration! 

Heart disease is the leading cause of death for all Americans. More specifically, heart disease affects one in every two Black women in the U.S. Lori  was also diagnosed with atrial fibrillation several years ago. The need for greater access to nutritional heart supplements led her to develop VITAVATE's HEART formula. 

VITAVATE's ENERGY and FOCUS formulas were inspired by the nonstop "multiple-role women" in Lori’s life. As a mother, auntie, caregiver, and entrepreneur she experienced first-hand the work of keeping many balls in the air. She realized, along with her friends, that they could use a ‘pick-me-up' during the day to better meet the multiple demands of their lifestyles. 

“At VITAVATE, we want to “Fill Your Cup First™” - so you feel empowered to be your best!”

Fill Your Cup First™

Our mantra, “Fill Your Cup First", communicates our desire for VITAVATE to be an integral part of your daily routine. More importantly, “Fill Your Cup First” recognizes the importance of prioritizing self-care amid competing responsibilities. We are committed to fostering a community that provides wellness support and resources as we learn to fill our cups together. 

A portion of VITAVATE’s net proceeds will be donated to the American Heart Association.

Philippians 4:12-13

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